Bringing Light to the Journey: A Joyful Branding Photography Session with Utah Author and Advocate Emily Swinarski

Behind the Scenes: A Strategic Branding Photography Experience

Every branding session with Photoumbra Studios begins with a thoughtful process to ensure we create images that reflect your message and connect with your audience.

• Discovery Call – We began with a one-on-one conversation to understand Emily’s goals for her new website, book cover, and social media presence.

• Brand Strategy Session via Google Meet – Together, we mapped out a cohesive visual style, including wardrobe suggestions, color themes, and content needs.

• The Photoshoot – Conducted at our professional studio in Herriman, Utah, this session included headshots, candid lifestyle images, and storytelling visuals that showcased Emily’s personality—fun, trustworthy, and full of heart.

• Private Proofing Gallery – Delivered by the next business day, this allowed Emily to review and select her favorite images for final retouching.

• Final Edits & Delivery – Each image was professionally edited and optimized for use across her website, social media, and upcoming book.

Capturing Hope, Humor, and Honesty

Emily’s brand is known for being relatable and uplifting, much like a best friend showing up with coffee and a hug. We reflected that energy in every shot,using a bright and airy visual style, paired with her brand colors: raspberry pink, white, black, and small pops of color.

Whether she was surrounded by books, caught in a candid moment, or looking directly into the lens with a warm smile, Emily’s photos now tell the story of her brand across Instagram, TikTok, and her website.

Why Branding Photography Matters

Strong, strategic photography isn’t just about looking good, it’s about making your message visible and memorable. As a branding photographer in Utah, Photoumbra Studios works with clients across Salt Lake City, Herriman, Draper, Lehi, and beyond to help bring their vision to life through clean, consistent, high-impact imagery.

Whether you're an author, coach, content creator, or small business owner, we create branding portraits and marketing content that help you connect with your audience, build trust, and grow your brand with confidence.